I help purpose-driven creators turn their passion into a thriving, profitable YouTube channel & Business—without pressure, overwhelm, or complicated strategies. By simplifying the process and helping you align with your unique voice, I empower you to share your story, make an impact, and build a business you love.
You don’t have to chase success—you just need to align with it. When you show up as yourself, speak from the heart, and share your expertise with confidence, growth becomes effortless. I help purpose-driven creators like you build thriving YouTube channels and businesses—without pressure sales, burnout, or inauthentic strategies. Everything I teach comes from experience. I’ve walked this path myself, and I lead by example. If I can reinvent myself in midlife, with three young kids and a full life, so can you. When you trust yourself enough to step into your power with the right strategies in place, success flows naturally. Let’s make it happen.
Hi, I’m Alexa Saarenoja, and I know what it’s like to reinvent yourself in the middle of life’s chaos. At 45, as a mom of three young children, I built a brand, a business, and a thriving YouTube channel—all in alignment with my heart and without the hustle mentality.
For years, I tried to fit into strategies that didn’t feel right. But the moment I leaned into my inner knowing, embraced my true essence, and led with my heart, everything shifted. Success became inevitable. Doors opened. Opportunities found me.
Now, I help other purpose-driven creators step into this flow. You don’t have to push, force, or sell in a way that feels unnatural. You get to show up as yourself, share your message with confidence, and magnetize the right audience to you.
If I can do it—at one of the busiest times of my life—so can you!
Get direct, personalized guidance from an experienced YouTube coach. No more second-guessing—just clear, actionable advice tailored to your channel. In your private session, you’ll get fast answers, straight talk, and expert insights. Walk away feeling confident, equipped, and ready to take your YouTube journey to the next level.
Kickstart your YouTube journey with a step-by-step course designed for beginners! Learn how to find your niche, create engaging content, grow your audience, and monetize—all without the guesswork. Whether you’re starting from scratch or struggling to gain traction, this course will give you the clarity, strategy, and confidence to build a thriving channel.
If you’re ready to dive deep and fully commit to YouTube growth, Alexa’s 3-month mentoring program is for you. Get hands-on guidance, expert insights, and personalized support to accelerate your success. No more trial and error—just a clear roadmap, accountability, and proven strategies. With direct access to Alexa, you’ll gain the skills and confidence to grow a thriving channel.
Join our thriving YouTube growth community—designed for passionate creators over 30 who want to build their channels authentically and organically. Connect with like-minded YouTubers, get expert guidance, and share your journey in a supportive space. No gimmicks, no shortcuts—just real strategies, valuable insights, and a community that truly gets it. If you’re ready to grow with integrity, you’re in the right place!
https://www.youtube.com/Ty_Myers
Before working with Alexa, I struggled to recognize my own value and hesitated to take action in areas that felt out of reach. Thanks to her clear guidance and reassuring support, I launched my coaching business even before I felt completely ready. Within just two months, I secured six paid clients, a breakthrough that boosted my confidence and helped me develop a clear vision for my long-term business model.
https://www.youtube.com/@fitnessoverfifty-suncoastfit
Working with Alexa has been a game changer. Last year I decided to focus on growth of my YouTube channel, and started watching Alexa Saarenoja’s videos. Her sensible approach to growing a YouTube channel, especially for people over age 40, resonated with me. I joined her Skool community, Creator Boost Tribe, and shortly after started working 1:1 with Alexa as part of her 6 month study group. What a consequential decision that was! Alexa’s style in our consulting sessions was just the right balance. Friendly and warm, but she did not hesitate to tell me when to do something differently, what to re-think, to give me new ideas, and to push me to improve. As my coach, I had access to Alexa through chat or email to ask questions anytime and get her valuable opinion on important aspects of channel growth, such as titles and thumbnails. My subscribers climbed to the magic number of over 1k, and watch time hours continue to grow. I can’t thank Alexa enough!
https://www.youtube.com/@inesnangue
It was a blessing to discover Alexa through her passionate Youtube videos. I was very inspired that she is also a mom of 3 and growing very fast, posting 3 videos in a raw weekly on Youtube and making a living through mentoring. After a call, we immediately connected with each other and our journey began. Working with Alexa as my coach was beyond helpful and very thought provoking. With her guidance, I could own my niche on feminine energy and nurturing the soul more, sharing my YouTube journey along the way. I started seeing new subscribers and growth on my Youtube channel again as a result, after a period of plateau. I also started showing up even more authentically and boldly in my videos, adding more value, facing my fears of being judged for who I really am, faster. Additionally, I could start the process of creating my next 2 courses, on feminine energy and manifestation. I’m very grateful and inspired, because of the relentless support of Alexa through emails and our coaching calls.
https://www.youtube.com/@TehrinaAndJoel
Center for Strengthening Relationships
Before working with Alexa, we knew we had the work ethic, the strong “why,” and the growth mindset needed to succeed—but we also knew we didn’t want to waste valuable time reinventing the wheel. Coaching with Alexa has helped us improve so much faster and with greater clarity and understanding than we would have been able to do in 6-months on our own. This allowed us to focus on creating high-quality content while learning the strategies that actually drive channel growth. One of the biggest benefits of working with Alexa was having an expert outside of our field challenge us to refine our messaging. As therapists, we’re so accustomed to our own professional terminology that we didn’t even realize when we were using language that wasn’t accessible to a general audience. Alexa helped us translate our content in a way that resonates with a much wider audience. A great example of this was when she pointed out that our call to action—”If you’re in AZ and want therapy, call us”—sounded exclusive and limiting. We hadn’t even considered that until she brought it up! The moment we changed it, we received a request for therapy from someone in Massachusetts, who wanted to schedule a call in 2025 when the Counseling Compact goes into effect!
Alexa was also incredibly available throughout this program, which was a huge selling point for us. Even with the 9-hour time difference, we found a communication system that worked perfectly. We could send her a script, idea, or thumbnail before going to bed, knowing that by the time we woke up, we’d have feedback waiting for us. She made the process seamless by offering feedback in multiple formats—whether it was direct comments on our scripts using Google Drive or a walkthrough video analyzing our YouTube analytics and giving us real-time growth strategies.
We know Alexa is busy—after all, she’s not only coaching clients but also growing her own channel, raising her kids, and taking care of a Viking! 😉 But as she always says, she’s scrappy. And somehow, despite everything she juggles, she’s remained incredibly present, supportive, and insightful throughout our time working together.
If you’re looking for someone who will challenge you, encourage you, and help you grow your channel in ways you never even considered, Alexa is the mentor you want in your corner.
https://www.youtube.com/@SilverPunkPour
My YouTube journey with Alexa has been truly transformative. Her insightful course content, actionable strategies, and hands-on approach have been key to my channel’s success and monetization! Before working with Alexa, I felt completely stuck for over a year. I had no idea where to focus or how to improve my channel. Her course and learning guides were exactly what I needed, packed with practical tips, clear direction, and real-world expertise. She’s incredibly knowledgeable, hardworking, and down-to-earth. What sets Alexa apart is her authenticity and genuine care for her students’ success. She’s approachable, always available, and thoughtful in helping you find the right path for you. It felt like I had nearly 24/7 access to her support! Thanks to her guidance, I achieved monetization within just three months of working together. If you want a mentor who truly cares and is with you every step of the way, I can’t recommend Alexa enough! WooooHoooo! (you will understand once you start working with her!)
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